It's Not How Good You Are It's How Good You Want To

By: Paul Arden

Price: $5.98

Quantity: 1 available

Book Condition: Good


It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavors that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must.


Title: It's Not How Good You Are It's How Good You Want To

Author Name: Paul Arden

Categories: Business,

Publisher: Phaidon: 2003

ISBN Number: 0714843377

ISBN Number 13: 9780714843377

Binding: MassMarket Paperback

Book Condition: Good

Seller ID: 0068196